MANAGING DIRECTOR
Mark has a background in music, arts and entertainment marketing,
business-to-business marketing-communications and higher education. He
has worked closely with both start-ups and established businesses
helping to refine and execute a wide range both traditional and new
media marketing communications.
He holds Master of Marketing from The University of New
South Wales. He has lectured in entertainment marketing at The
Australian Institute of Music (AIM), APM Training Institute and JMC
Academy in both Sydney and Brisbane and Marketing and Event Management at Christian Heritage College, Brisbane.
RESEARCH DIRECTOR
Tracey spent several years with Singtel Optus where she managed market research projects, both ad hoc and ongoing (from problem definition to final report), including a range of customer satisfaction studies across all Optus consumer products.
Tracey is experienced in designing and deploying market research studies and is skilled in interpreting and communicating research findings to clients and maintains close relationships with many Australian market research suppliers.
Tracey works to ensure that the musings we all have about "what the market thinks" are as close to reality as is possible.
PUBLICATIONS
With co-author Ben O'Hara, Mark has published six creative industries text books currently in broad use amongst high schools, TAFE and higher education creative industries courses across Australia. These include:
RESOURCES
Mark Beard and Ben O'Hara are founders of www.thebiz.com.au, a leading Australia resuorce for students and eductors in the creative industries. This site has a wealth of publications, editorials and learning resources designed to growth the knowledge base of practitioners in the music, arts and entertainment sector.
