Kreshendo: building brand (and sales) in the travel industry
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Over the past 20 months, Sunshine Coast-based Kreshendo Communications has been working closely with Travel Beyond, one of Australia’s emerging corporate travel managers. With offices in Sydney and Melbourne and a staff of 20 senior travel consultants, Travel Beyond boasts some significant corporate travel accounts, and strong reputation as specialists in film/television/advertising production travel. Tim Lane, Managing Director - Travel Beyond"Kreshendo offered powerful strategic direction for our brand and then developed creative solutions that have really worked. They helped us re-focus our marketing collateral around the high-involvement customer service that our clients love. Just brilliant!" Mark Beard, Managing Director – Kreshendo Communications“While working with Travel Beyond, we got more than we bargained for! We came to the table with our experience in building service brands and walked away with a deep appreciation brand building in the highly competitive retail and corporate travel market.”
What we know... - It’s tough finding and sustaining a unique selling proposition travel industry — one that ensures sustained sales growth and margin expansion! How can we help you?- We have specialist travel industry brand and marketing communications experience. If you would like to find out how we can assist in building your travel brand (and your sales!) – contact Mark Beard via mark@kreshendo.com or call 0402 122 200 or 07 5450 2655. |
Apply for your free 2-hour travel marketing consultation |
Here are some examples of how we assisted Travel Beyond

Travel Beyond - Branding
Kreshendo completed a 360 degree brand audit where management, staff and clients provided insights in order to map Travel Beyond’s actual and potential brand “footprint”. Kreshendo then developed both strategic and creative brand solutions, resulting in refreshed logos, brand marks, copy, marketing collateral and stationery.

Travel Beyond website
The objective of the site re-development was to create an elegant design, rich in travel information and supportive of Travel Beyond’s high-involvement approach to customer service. Our WebFactory CMS provides easy content editing and management, contact management, powerful email marketing and more.

Travel Beyond - B2B sales kits
The goal: Translate brand identity across sales and marketing materials, ensuring business development initiatives are in concert with the Travel Beyond service brand promise.

thinkbeyond - Travel Beyond eNews
Using WebFactory's powerful, inbuilt email marketing tools, Travel Beyond is sending up-to-date travel offers and travel information to clients. Latest deals are published both within the website and then syndicated to thinkbeyond subscribers.

Travel Beyond - Product Database
Using WebFactory's powerful relational database, Kreshendo created a rich database of travel product to assist Travel Beyond clients with online bookings.
