What is a personality branding?

Public figures, media personalites and celebrities obviously have a personality brand. But what if you are a consultant, an artist, an entertainer, a writer, a public speaker or industry thought leader? Your fame may be limited, what about your potential to grow and to leverage passive incomce from your personality brand?

Kreshendo defines a personality brand as "The set of personality characteristics, skills, expertise and professional reputation that identifies an individual as unique from others in the same field of knowledge or professional interest"

Can a personality have (or be) a brand?
The concept of branding was developed by product manufacturers desiring to transform their inanimate, ugly product ducklings into beautiful swans full of promise, purpose, philosophy and vision. In the case of products, these inherently human "traits" must be artificially grafted onto products in order for them to appear more human and thus more desirable. But... these inherently “human” traits are present, well… in humans…

Gravitas by Kreshendo

Based upon our track record in building and managing professional speakers - we offer high involvement career planning processes designed specifically for those wanting to get serious about their personality brand.

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